Too much time? Too many bugs? How MasterBorn helped this SaaS company engineer more efficiently

How MasterBorn helped a global SaaS company in marketing & design modernize its platform, cut delivery time by 75%, and reduce cloud costs by 30%.

Ben Wasserman

Jun 24, 2025 | 2 min read

The client is a global SaaS company based in the USA, offering innovative design and branding services to businesses worldwide. As a small to mid-sized player in the Marketing & Advertising industry, the company needed to overcome technical debt to deliver a smoother user experience and remain competitive in a fast-evolving market.

The tech debt that blocked progress

The company’s customers complained about a confusing and clunky user experience.

But the engineers couldn’t effectively improve the user experience or add new features until they modernized their tech stack. It was outdated. The company’s internal team attempted to modernize the tech stack twice on their own but were unsuccessful.

They enlisted MasterBorn to help. The company sought to modernize their tech stack to stabilize the platform and deliver new features faster. It was important that they didn’t disrupt current customers’ user experience and that they delivered value as they developed. The brand couldn’t afford to go stale for a year.

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The solution: smart, phased engineering for real impact

We began by conducting a discovery phase to identify key technical and user experience issues.

Based on our findings, we created a phased plan to modernize the platform using cloud-native AWS services. This included both backend improvements and a redesign of the user interface to make it more modern and intuitive.

The upgrades were rolled out in stages to minimize disruption, with feature toggles used to test and compare new functionalities with legacy features.

Throughout the process, we closely tracked performance and user satisfaction to ensure improvements were effective.

Services

• Strategic Technology Consultancy
• Product Development
• Application Modernization
• AWS Cloud-Native Development
• DevOps

The impact: proof in performance

We reduced the delivery timeline from one year to just three months while also cutting cloud storage costs by 30%, significantly improving both speed and efficiency.